Frequently asked questions

Consider hiring a GTM advisor when you're experiencing fuzzy or broken go-to-market motions—like inconsistent sales results, difficulty scaling beyond founder-led sales, or misalignment between marketing and sales. Most CEOs of companies under $100M in revenue benefit from advisory support during key inflection points: transitioning from $1M to $10M, expanding into new markets, or preparing for a fundraising round.

GTM advisory provides senior-level strategic expertise without the commitment and cost of a full-time executive. You get immediate access to proven frameworks, cross-industry insights, and hands-on implementation support—typically at a fraction of the cost of a VP or CRO hire. Advisory is ideal when you need to diagnose issues, build foundations, or accelerate through a specific growth phase before making permanent hires.

Engagements typically start with a comprehensive GTM assessment to identify gaps and opportunities. From there, we develop a tailored roadmap addressing your specific challenges—whether that's sales process optimization, partnership strategy, revenue operations, or team enablement. Most clients work with us for 3-6 months initially, with ongoing support available as you scale.

Results vary based on your starting point and goals, but clients typically see improvements in key areas within 60-90 days: clearer sales processes, improved win rates, faster sales cycles, better marketing-sales alignment, and more predictable revenue forecasting. The goal is always to build repeatable, scalable GTM motions that continue delivering results long after the engagement.

We work with technology companies across the spectrum—from early-stage startups establishing their first GTM motions to growth-stage companies scaling from $10M to $100M+ in revenue. The key qualifier isn't revenue size, but rather whether you're ready to invest in building systematic, scalable go-to-market operations versus purely experimental approaches.

We offer flexible engagement models including monthly retainers, project-based work, and hourly consulting—tailored to your specific needs and budget. The best starting point is a GTM assessment, which provides a clear diagnosis of your challenges and a roadmap for addressing them. From there, we can recommend the engagement structure that makes the most sense for your situation.

We specialize in SaaS and technology companies selling B2B solutions. Our expertise spans various go-to-market models including product-led growth (PLG), sales-led growth, and hybrid approaches. We're particularly effective with companies navigating the transition from founder-led sales to building repeatable sales processes and professional teams.

This varies based on your needs. Some clients want strategic guidance and frameworks they can execute internally. Others need hands-on support with implementation—whether that's building sales playbooks, training teams, or refining processes in real-time. We're flexible and can adjust our level of involvement based on your team's capacity and preferences.

That's great! Many of our best engagements involve partnering with existing revenue leaders to accelerate their impact. We can provide additional strategic perspective, fill knowledge gaps, help with specific initiatives, or act as a sounding board for key decisions. The goal is always to make your team more effective, not replace them.